Has your library’s Facebook activity become stagnant? Do you wonder if page upkeep is even worth your time or if patrons have moved to newer social media networks? If so, you are not alone. Although Facebook has been around since 2004 and boasts over 2 billion monthly users, the site’s features change frequently, leaving librarians frustrated that they aren’t attracting fans or followers and confused about which group they should be targeting. After researching the Facebook pages of the academic libraries in their state of North Carolina, the presenters will share their data those libraries’ Facebook use including how many libraries have pages, how often they post content, and what types of content is being distributed, evaluating this information against social media marketing best practices. They will talk about what kind of posts were successful as well as addressing the recent changes made to Facebook news feed algorithms and organization pages. They will address what may prevent patrons from seeing content and provide suggestions for improving online visibility and organic reach at no cost. Lastly, the presenters will share practical tips for improving Facebook outreach strategy that can be included in any library’s social media marketing plan.
About the presenters:
Elizabeth Marcus is the Undergraduate Experience Librarian and Jill Ellern is the Systems Librarian at Western Carolina University. Elizabeth serves first year, international students, and transfer students and is chair of the library's marketing committee. Jill's research interests range from active learning classrooms, authentication in the academic library's public areas and jail libraries.